• Features
    400+ Senior B2B Marketers
    105+ Featured Speakers
    95+ Plenary Sessions
    50+ B2B Industries
    10+ Prominent Keynotes (Day 1)
    6+ Concurrent Tracks (Day 2/3)
    3+ Types of Learning Courses
  • B2B Modern Marketing Trilogy
    World B2B Marketing Chief Congress 2015 – First Chapter
    From Real to Ideal, to be Modern b2b Marketers,
    -New Benchmark: Data, Conversion, Content, Analytics, Technology

    World B2B Marketing Chief Congress 2016 – Modern Sequel
    Be Modern Marketers, Be Scientist or Artist,
    - Marketing Maturity speak lauder: novice, developing, advanced, modern

    World B2B Marketing Chief Congress 2017 – Final Ending
    In modern marketing world, from Peer to Pioneer
    - The future of Modern Organization: Acumen, Accountability, Alignment, Agility Adaptive
  • Featured 12 Tracks:
    l Track A Digital COE
    l Track B Brand
    l Track C Field Marketing
    l Track D Content Center
    l Track E Strategic Organization
    l Track F CMO Today
    l Track G Technology COE
    l Track H CorCom
    l Track I Product Marketing
    l Track J Intelligence Hub
    l Track K Innovative Marketing
    l Track L CMO 2020
14th World B2B Marketing
Chief Congress 2017

Jan 18/19/20
Shanghai, China
Confirmed Speakers
  • VP & CMO China Lenovo
  • VP Channels, Marketing & Sales Strategies, APAC Citrix
  • Head of Marketing & Communications, APAC Tata Consultancy Services
  • IMC Director, Global Marketing China Schneider
  • Director, NE Sales and Marketing Otis China
  • Director, Corporate Marketing and Communications Thermo Fisher Scientific
  • Marketing Communication Director Cummins
  • Marketing Communication Director, APAC Eaton
  • Marketing Director, Asia Carrier Corporation
  • Commercial Director Sensata
View all Speakers
Confirmed Speakers

VP & CMO China

Lenovo

Director Field Marketing, APJ

Citrix

Head of Marketing & Communications, APAC

Tata Consultancy Services

IMC Director, Global Marketing China

Schneider

Director, NE Sales and Marketing

Otis China

CMO

Social Touch

Head of Marketing

Guinness World Records Greater China

Marketing Communication Director, APAC

Eaton

Marketing Director, Asia

Carrier Corporation

Global Marketing Project Lead, Marketing Innovation Lead

Robert Bosch Tool Corporation

Head of Corporate Communications

Schaeffer

Director, Corporate Marketing and Communications

Thermo Fisher Scientific

Head of Communications, China Region

Alfa Laval

Head of Communications China

Continental Automotive Holding

CMO

Huawei

Executive Vice President Marketing and Communications

HERAEUS

Head of Ebusiness and Ecommercialization

ABB

Deputy General Manager - Marketing

Giti Tire

Executive Director

Grant Thornton International Ltd

APAC Business Communication Director

Dow Chemical

Managing Director

Cisco

Marketing Director, Enterprise and Mid-Market, GCR

Microsoft

Marketing Communications Leader, Asia

Celanese

Head of Marketing, Greater China Cluster

Maersk Line

Director, External Communications

GE

Agenda
Day 1 Main Conference
08:50
Opening Speech: A Review of Past, A Plan for Today, A Look to Future
09:00
Keynote 1: Overview of APAC’s Digital Landscape and Understanding the Marketplaces in 2016-2017
09:40
Keynote 2: It’s customer stories that make brand/product promises real (No-one trusts what your company says anymore in the first touch)
11:00
Keynote 3: How do you identify customer pain points - and use content to differentiate your approach as a thought leader?
11:40
Keynote 4: A Proven, Strategic Model for Successful B2B Content Marketing
12:20
Keynote 5: The future of Modern Organization – what’s it?
14:00
Keynote 6: The Sleepless CMOs - What challenges are you facing?
14:40
Keynote 7: The Evolving Role of Corporate Communication: View from CEO's Office
16:00
Keynote 8: Lenovo China Marketing Strategy Sharing
16:40
Keynote 9: Product Marketing: It's always been difficult to translate features into benefits even when working with products
17:20
Keynote 10: Innovative ways to create integrated conversations via mobile & social channels
Day 2
Track A Digital COE
09:00
A1: Saint-Gobain Digital Marketing Strategy
09:40
A2: How do B2B companies leverage social media to build your social presence
11:00
A3: Multiple Platforms, Exponential Success: Right Message, Right time, right Medium
11:40
A4: Digital as a tool to identify, generate and cultivate leads
14:00
A5: Digital ROI: Clarify and strengthen the link between and business success
14:40
A6: B2B Ecommerce: how to approach the next big thing in B2B marketing?
16:00
A7: SECO Tools Digital Marketing Stategy
16:40
A8: Embedding social throughout your organization – empower and enable employees at all levels to participate to social activities
Track B Brand
09:00
B1: B2B Business’s Sustainability Communications
09:40
B2: Empower your brand by becoming a content creator in this new era of integrated storytelling
11:00
B3: Brand Promotion and Crisis Management for MNC
11:40
B4: Activate your brand through going mobile
14:00
B5: Brand Development in IT Services
14:40
B6: Corporate Communications in a family business context
16:00
B7:  Case study: How to promote your brand via thought leadership initiatives
16:40
B8: Branding your brand, when is enough for your branding effort?
Track C Field Marketing
09:00
C1: "Help" your clients to solve problem, don’t "sell" anything to them
09:40
C2: Organize an efficient tradeshow
11:00
C3:  Customer insight help B2B company sustainable growth
11:40
C4: Training: Understanding why clients say "No" to you and sales before complaint
14:00
C5:  Sharing: Understanding why clients say "No" to you and sales before complaint
14:40
C6: Professional Services Companies: Thought-leadership Marketing – Turn” interests” to “leads”
16:00
C7:  Why the scope of demand generation transforms marketing performance
16:40
C8: What it means to overlay demand generation with sales processes to win more deals
Track D Content Center
09:00
D1: Inspired Content: How Brilliant Storytellers Create a Sudden Urge to Act?
09:40
D2: Integration of Content and Events into your Marketing Strategy
11:00
D3:  Create Once, Use It Often: How to Integrate Intelligent Video Content Into Everything You can promote
11:40
D4: Content Centre:Create compelling content that drives business results using the 80/20 content rule. Balance thought leadership and product-focused content.
14:00
D5: Create compelling content that drives business results using the 80/20 content rule. Balance thought leadership and product-focused content
14:40
D6: Ready to reproduce a clear ROI formula for the content you’re creating
16:00
D7:  Excited to experiment with the content to see what exactly affects your content marketing ROI
16:40
D8:  Use powerful visual storytelling tools to differentiate your story and guarantee that prospects remember you after you leave
Track E Strategic Organization
09:00
E1:  Develop a clear company mission and consistent values that unify everyone in the organization
09:40
E2: What Transformative Marketing looks like in B2B world
11:00
E3: The DMU (Decision Making Unit) on B2B business
11:40
E4: Tightly connect the marketing and sales teams to align activities at the individual prospect or customer level
14:00
E5: How marketing drives the business
14:40
E6: Creating digital experiences is now a central part of any marketing plan, what should we change?
16:00
E7: Develop and implement planning tools that facilitate alignment and use the tools to bring the organization together around common goals
16:40
E8: How to structure your unique marketing organization
Track F CMO Today
09:00
F1: Internet of Everything - Opportunity for Marketers
09:40
F2: The Sleepless CMOs - What challenges are you facing?
11:00
F3: Why the data-driven CMO is winning in new age
11:40
F4: Distributor-led marketing programs and integrated marketing campaigns to help your company create a consistent stream of quality leads
14:00
F5:  What B2B sales leaders need from B2B Marketing Leaders?
14:40
F6: Markets are conversations: the rise of people to people marketing which talk to your clients at every touch point
16:00
F7: Global Marketing Iuuse and Case Sharing
16:40
F8: How to get involved in the sales cycle earlier enough to show the financial impact of marketing brings to the sales organization
Day 3
Track G Technology COE
09:00
G1: Increase investment in data management technology and skills to turn data into insight
09:40
G2: Move the leads through both the buying process and sales cycle by your marketing automation
11:00
G3: Been challenged by ROI measuring? Define what you are measuring through marketing automation tools
11:40
G4: Buyer intent monitoring and alerts – see exactly which topics, solutions and vendors your clients and prospects are researching via technology
14:00
G5: Balancing inbound and outbound – How to ensure you have the optimum mix of communication techniques to suit your customers
14:40
G6: Develop a feedback loop to ensure sales is involved in the whole buying process via system
16:00
G7: How to start journey of social CRM for B2B marketers in China social platform?
16:40
G8: Website Landing page optimization: measure your marketing ROI by linking landing pages to specific campaigns
Track H CorCom
09:00
H1: Brand Promotion and Crisis Management for TNC
09:40
H2: Bridging the Gap Between Truth & Transparency that enables organizations to enhance ability to communicate strategically
11:00
H3: How to analyze stakeholder environment and develop communications concepts that will support effective cultural communications, through different media and languages
11:40
H4: Resonating with your audience how to create different ways to touch them and generate leads?
14:00
H5: Public Relations as a Tool for Progress and Social Development
14:40
H6: Organizations need to equally construct an architecture of listening to achieve true dialogue and engagement
16:00
H7: Creating an internal communication strategy that matches your organization’s mission and drives culture change
16:40
H8: How does SME communicate like a large international company?
Track I Product Marketing
09:00
I1: Develop product positioning and messaging that differentiates corporate's product solutions in the market
09:40
I2: Communicating the value proposition of the products to the sales team and develop the sales tools to support the selling process of solutions
11:00
I3: Planning the launch of new products and releases and managing the cross-functional implementation of the plan
11:40
I4: Training sales and professional service teams the product related knowledge which help them to create the value to your clients
14:00
I5: Understanding client’s needs fully and be the local “go to” expert to ensure perfection in offering and functionality for them
14:40
I6: Finding a balance with the technical teams has always been a major challenge and it takes time and patience to reach an agreement
16:00
I7: Product lifecycle management: how marketing role plays?
16:40
I8: Website content management: how to deliver the right message of your product with marketing purpose
Track J Intelligence Hub
09:00
J1: How do we segment the market and establish successful Go-to-market strategy for maximum growth?
09:40
J2: Creating analytics-driven marketing strategy to trace the client behavior
11:00
J3: How to develop your SEO/SEM strategy and track client’s online behavior
11:40
J4: Keeping data fresh: A major challenge for all B2B sales and marketing teams
14:00
J5: Beyond Simple Numbers: ROI through Data and Analytics
14:40
J6: Continuous mapping of customer insights to your portfolio – engage customers by delivering the right content, at the right time
16:00
J7: Constant flow of account insights – build historical trend analysis and guidance on future strategic and commercial direction by account
16:40
J8: Insight to Action: How Predictive Analytics Accelerates B2B Marketing Success
Track K Innovative Marketing
09:00
K1: Transforming Marketing to Drive Innovation
09:40
K2: A case study for Transforming Marketing to Drive Innovation
11:00
K3: Innovative Marketing Case Study of China National Tourism Administration
11:40
K4: Does marketing deserve responsibility for driving innovation within business
14:00
K5: “Content + Technology”, Leading New Experience of B2B Video Marketing
14:40
K6: How to Make Precision Marketing in Multi-screen Mobile Internet Age
16:00
K7: Social Selling for the B2B Marketer: it's not only for branding
16:40
K8: Leverage the right technology, innovate on strategy and optimize new digital programs to increase ROI
Track L CMO 2020
09:00
L1: Modern Sales and Marketing: The New Power Couple Has Arrived
09:40
L2: Why the data-driven CMO is winning in new age
11:00
L3: Going Beyond the Empowered Buyer: What's The Mega Marketing Challenges
11:40
L4: The Power of Millennial Alignment - How to handle with them internally and externally
14:00
L5: B2B Marketers upgrade to modern: how much need to be improved?
14:40
L6: The mandate for Real-Time, adaptive marketing: gaining competitive advantage from greater agility and predictability
16:00
L7: What should your marketing team look like in 2020?
16:40
L8: How an alignment of creative marketing and technology can lead to rapid growth
Day 1 Main Conference Wednesday 18 January
Day 2 Thursday 19 January
Day 3 Friday 20 January
08:50 Opening Speech: A Review of Past, A Plan for Today, A Look to Future
09:00 Keynote 1: Overview of APAC’s Digital Landscape and Understanding the Marketplaces in 2016-2017
09:40 Keynote 2: It’s customer stories that make brand/product promises real (No-one trusts what your company says anymore in the first touch)
11:00 Keynote 3: How do you identify customer pain points - and use content to differentiate your approach as a thought leader?
11:40 Keynote 4: A Proven, Strategic Model for Successful B2B Content Marketing
12:20 Keynote 5: The future of Modern Organization – what’s it?
14:00 Keynote 6: The Sleepless CMOs - What challenges are you facing?
14:40 Keynote 7: The Evolving Role of Corporate Communication: View from CEO's Office
16:00 Keynote 8: Lenovo China Marketing Strategy Sharing
16:40 Keynote 9: Product Marketing: It's always been difficult to translate features into benefits even when working with products
17:20 Keynote 10: Innovative ways to create integrated conversations via mobile & social channels
Track A Digital COE
Track B Brand
Track C Field Marketing
Track D Content Center
Track E Strategic Organization
Track F CMO Today
  • Track A Digital COE
    09:00 A1: Saint-Gobain Digital Marketing Strategy
    09:40 A2: How do B2B companies leverage social media to build your social presence
    11:00 A3: Multiple Platforms, Exponential Success: Right Message, Right time, right Medium
    11:40 A4: Digital as a tool to identify, generate and cultivate leads
    14:00 A5: Digital ROI: Clarify and strengthen the link between and business success
    14:40 A6: B2B Ecommerce: how to approach the next big thing in B2B marketing?
    16:00 A7: SECO Tools Digital Marketing Stategy
    16:40 A8: Embedding social throughout your organization – empower and enable employees at all levels to participate to social activities
  • Track B Brand
    09:00 B1: B2B Business’s Sustainability Communications
    09:40 B2: Empower your brand by becoming a content creator in this new era of integrated storytelling
    11:00 B3: Brand Promotion and Crisis Management for MNC
    11:40 B4: Activate your brand through going mobile
    14:00 B5: Brand Development in IT Services
    14:40 B6: Corporate Communications in a family business context
    16:00 B7:  Case study: How to promote your brand via thought leadership initiatives
    16:40 B8: Branding your brand, when is enough for your branding effort?
  • Track C Field Marketing
    09:00 C1: "Help" your clients to solve problem, don’t "sell" anything to them
    09:40 C2: Organize an efficient tradeshow
    11:00 C3:  Customer insight help B2B company sustainable growth
    11:40 C4: Training: Understanding why clients say "No" to you and sales before complaint
    14:00 C5:  Sharing: Understanding why clients say "No" to you and sales before complaint
    14:40 C6: Professional Services Companies: Thought-leadership Marketing – Turn” interests” to “leads”
    16:00 C7:  Why the scope of demand generation transforms marketing performance
    16:40 C8: What it means to overlay demand generation with sales processes to win more deals
  • Track D Content Center
    09:00 D1: Inspired Content: How Brilliant Storytellers Create a Sudden Urge to Act?
    09:40 D2: Integration of Content and Events into your Marketing Strategy
    11:00 D3:  Create Once, Use It Often: How to Integrate Intelligent Video Content Into Everything You can promote
    11:40 D4: Content Centre:Create compelling content that drives business results using the 80/20 content rule. Balance thought leadership and product-focused content.
    14:00 D5: Create compelling content that drives business results using the 80/20 content rule. Balance thought leadership and product-focused content
    14:40 D6: Ready to reproduce a clear ROI formula for the content you’re creating
    16:00 D7:  Excited to experiment with the content to see what exactly affects your content marketing ROI
    16:40 D8:  Use powerful visual storytelling tools to differentiate your story and guarantee that prospects remember you after you leave
  • Track E Strategic Organization
    09:00 E1:  Develop a clear company mission and consistent values that unify everyone in the organization
    09:40 E2: What Transformative Marketing looks like in B2B world
    11:00 E3: The DMU (Decision Making Unit) on B2B business
    11:40 E4: Tightly connect the marketing and sales teams to align activities at the individual prospect or customer level
    14:00 E5: How marketing drives the business
    14:40 E6: Creating digital experiences is now a central part of any marketing plan, what should we change?
    16:00 E7: Develop and implement planning tools that facilitate alignment and use the tools to bring the organization together around common goals
    16:40 E8: How to structure your unique marketing organization
  • Track F CMO Today
    09:00 F1: Internet of Everything - Opportunity for Marketers
    09:40 F2: The Sleepless CMOs - What challenges are you facing?
    11:00 F3: Why the data-driven CMO is winning in new age
    11:40 F4: Distributor-led marketing programs and integrated marketing campaigns to help your company create a consistent stream of quality leads
    14:00 F5:  What B2B sales leaders need from B2B Marketing Leaders?
    14:40 F6: Markets are conversations: the rise of people to people marketing which talk to your clients at every touch point
    16:00 F7: Global Marketing Iuuse and Case Sharing
    16:40 F8: How to get involved in the sales cycle earlier enough to show the financial impact of marketing brings to the sales organization
Track G Technology COE
Track H CorCom
Track I Product Marketing
Track J Intelligence Hub
Track K Innovative Marketing
Track L CMO 2020
  • Track G Technology COE
    09:00 G1: Increase investment in data management technology and skills to turn data into insight
    09:40 G2: Move the leads through both the buying process and sales cycle by your marketing automation
    11:00 G3: Been challenged by ROI measuring? Define what you are measuring through marketing automation tools
    11:40 G4: Buyer intent monitoring and alerts – see exactly which topics, solutions and vendors your clients and prospects are researching via technology
    14:00 G5: Balancing inbound and outbound – How to ensure you have the optimum mix of communication techniques to suit your customers
    14:40 G6: Develop a feedback loop to ensure sales is involved in the whole buying process via system
    16:00 G7: How to start journey of social CRM for B2B marketers in China social platform?
    16:40 G8: Website Landing page optimization: measure your marketing ROI by linking landing pages to specific campaigns
  • Track H CorCom
    09:00 H1: Brand Promotion and Crisis Management for TNC
    09:40 H2: Bridging the Gap Between Truth & Transparency that enables organizations to enhance  ability to communicate strategically
    11:00 H3: How to analyze stakeholder environment and develop communications concepts that will support effective cultural communications, through different media and languages
    11:40 H4: Resonating with your audience how to create different ways to touch them and generate leads?
    14:00 H5: Public Relations as a Tool for Progress and Social Development
    14:40 H6: Organizations need to equally construct an architecture of listening to achieve true dialogue and engagement
    16:00 H7: Creating an internal communication strategy that matches your organization’s mission and drives culture change
    16:40 H8:  How does SME communicate like a large international company?
  • Track I Product Marketing
    09:00 I1: Develop product positioning and messaging that differentiates corporate's product solutions in the market
    09:40 I2: Communicating the value proposition of the products to the sales team and develop the sales tools to support the selling process of solutions
    11:00 I3: Planning the launch of new products and releases and managing the cross-functional implementation of the plan
    11:40 I4: Training sales and professional service teams the product related knowledge which help them to create the value to your clients
    14:00 I5: Understanding client’s needs fully and be the local “go to” expert to ensure perfection in offering and functionality for them
    14:40 I6: Finding a balance with the technical teams has always been a major challenge and it takes time and patience to reach an agreement
    16:00 I7: Product lifecycle management: how marketing role plays?
    16:40 I8: Website content management: how to deliver the right message of your product with marketing purpose
  • Track J Intelligence Hub
    09:00 J1: How do we segment the market and establish successful Go-to-market strategy for maximum growth?
    09:40 J2: Creating analytics-driven marketing strategy to trace the client behavior
    11:00 J3: How to develop your SEO/SEM strategy and track client’s online behavior
    11:40 J4: Keeping data fresh: A major challenge for all B2B sales and marketing teams
    14:00 J5: Beyond Simple Numbers: ROI through Data and Analytics
    14:40 J6: Continuous mapping of customer insights to your portfolio – engage customers by delivering the right content, at the right time
    16:00 J7: Constant flow of account insights – build historical trend analysis and guidance on future strategic and commercial direction by account
    16:40 J8: Insight to Action: How Predictive Analytics Accelerates B2B Marketing Success
  • Track K Innovative Marketing
    09:00 K1: Transforming Marketing to Drive Innovation
    09:40 K2: A case study for Transforming Marketing to Drive Innovation
    11:00 K3: Innovative Marketing Case Study of China National Tourism Administration
    11:40 K4: Does marketing deserve responsibility for driving innovation within business
    14:00 K5: “Content + Technology”, Leading New Experience of B2B Video Marketing
    14:40 K6: How to Make Precision Marketing in Multi-screen Mobile Internet Age
    16:00 K7: Social Selling for the B2B Marketer: it's not only for branding
    16:40 K8: Leverage the right technology, innovate on strategy and optimize new digital programs to increase ROI
  • Track L CMO 2020
    09:00 L1: Modern Sales and Marketing: The New Power Couple Has Arrived
    09:40 L2: Why the data-driven CMO is winning in new age
    11:00 L3: Going Beyond the Empowered Buyer: What's The Mega Marketing Challenges
    11:40 L4: The Power of Millennial Alignment - How to handle with them internally and externally
    14:00 L5: B2B Marketers upgrade to modern: how much need to be improved?
    14:40 L6: The mandate for Real-Time, adaptive marketing: gaining competitive advantage from greater agility and predictability
    16:00 L7: What should your marketing team look like in 2020?
    16:40 L8:  How an alignment of creative marketing and technology can lead to rapid growth
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